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Future of Work in new Zurich Showroom

by Bruce Drummond | Jun 30, 2017
Premiere: Furniture brands Haworth and Cappellini celebrate a new showroom concept in Zurich that explores solutions for the future of work, in collaboration with Patricia Urquiola.

Two of the world’s most well-known furniture companies, Haworth and Cappellini, feted their new Zurich showroom with a reception on June 29, 2017. Over 125 designers, architects, customers and industry partners joined on the evening to discover the new space, designed by Studio Urquiola, which blends products from both brands together in a variety of applications that reflect the changing nature of work.

Domenic Meier, General Manager of Haworth Switzerland, welcomed guests to the showroom and spoke about the strength of the collaboration between Cappellini and Haworth. Speaking to the audience in a curated Q&A session, Patricia Urquiola and Giulio Cappellini shared their perspective on the evolving nature of work and the environments that support work, the importance of curiosity, and how they personally find ways to work and create as two global designers constantly in motion, rarely ever in a single place.

Throughout the evening, guests wandered through the 800m2 showroom. Colours, textures and a variety of products and settings offered a peek into Haworth’s newest product solutions, in addition to new possibilities brought by incorporating iconic designs from Cappellini’s world-famous portfolio into the office environment.

Henning Figge, Vice President of Haworth International, shared that the company’s future is driven by the pursuit of passion and inspiration.  "Haworth believes in a close collaboration between research, design, and our partners, to ensure our perspective always remains fresh and innovative.

When we pursue with passion, the results are inspiring solutions that meet the ever-changing needs of our customers and organisations throughout the world. And when we partner with a brand like Cappellini, we can open up a whole new world of possibilities for landscapes within the world of work.” 

About Cappellini

Founded in 1946, Cappellini is recognised as a pioneer of design, an innovator of new materials and technology, and a champion of design talent from around the world. The brand invests in discovering emerging designers to create a truly international and multicultural design approach to product design. Equally Cappellini continues to push the boundaries of craftsmanship through a careful combination of avant-garde materials and technology along with old-world techniques. As a result, many of the products in the collection are considered design icons and can be found in some of the most important museums across the world.

About Haworth

Globally, Haworth improves workplaces with award-winning furniture, interior architecture and technology solutions to help customers achieve business goals and transform culture, as well as support collaboration and innovation. Research and design drive a deep understanding of agile workplace needs and are at the center of the company’s strategy. Haworth is committed to protecting and restoring the environment, creating economic value as well as supporting and strengthening its communities. 

Founded in 1948, Haworth remains family-owned and privately-held serving markets in more than 120 countries through a global network of 650 dealers and over 6,500 employees worldwide. The company had net sales of over USD $2 billion in 2016.